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Retention Marketing Manager, Lifecycle

Bombas

Bombas

Marketing & Communications
United States · New York, NY, USA · Remote
Posted on Tuesday, April 16, 2024

Job Title:

Retention Marketing Manager, Lifecycle

About Bombas:

Bombas is a comfort focused premium basics brand with a mission to help those in need. The company launched in 2013, after the founders learned that socks are the #1 most requested clothing item at homeless shelters. From there, they set out to solve that problem, donating a pair of socks for every pair they sell. How do you donate a lot of socks? You sell a lot. And how do you sell a lot? You make the most comfortable socks in the history of feet. Millions of pairs sold and donated later, Bombas has continued to innovate within its mission and product, introducing new socks, as well as underwear and t-shirts, the #2 and #3 most requested clothing items at homeless shelters, all while continuing to make a positive impact on the community where we all work and live.

Click here to see what it's like to work inside the Bombas Hive!

The word Bombas is derived from the Latin word for bumblebees. Bees work together to make their hive a better place. At Bombas, we’re inspired by that. We know it’s the collective efforts of our team that keeps the Hive alive and strong - a team that is diverse and inclusive. Different perspectives strengthen our ability to make the most comfortable versions of the products people wear closest to their bodies every day and to serve the communities where we all work and live. We are committed to continuously building a Hive where all are welcomed, seen, and heard regardless of age, color, ethnicity, gender, gender identity, genetics, physical or mental ability, protected veteran, status, race, religion and sexual orientation. As a team, we will strive to create room for different experiences and empower all voices.

This role provides the opportunity to either work remotely within the Tri-state area or out of our Bombas HQ in New York City.

About the Job:

As Retention Marketing Manager, Lifecycle, you will be the expert in analyzing customer data and driving growth throughout each lifecycle stage of a Bombas customer. Reporting directly to our Director of Retention, you will own automated customer journey campaigns across various channels and customer segments, with the goal of improving Repeat Rates and LTR. This role requires a deep understanding of customer behavior, segmentation strategies, and the ability to collaborate effectively with cross-functional teams to enhance technical capabilities within our email program. The ideal candidate has +5 years of lifecycle strategy and hands-on journey building experience. Candidates should have a passion for marketing automation, problem solving, and working cross-functionally.

What you’ll be responsible for:

  • Customer Data Analysis:
    • Analyze customer data to identify trends, preferences, and opportunities for segmentation.
    • Utilize insights to develop targeted lifecycle marketing strategies across email, SMS, and paid marketing channels.
  • Campaign Development and Execution:
    • Develop and execute email and SMS campaigns that are personalized, relevant, and drive stronger repeat rates and lifetime revenue.
    • Lead creative briefing, in partnership with internal Brand and Creative teams, for new and existing email series with data-backed recommendations.
    • Establish, implement, and optimize A/B testing strategies to drive campaign performance.
    • Monitor campaign KPIs and report to key stakeholders on program performance.
  • Technical Expertise:
    • Collaborate with engineering, data and analytics teams to enhance technical capabilities within our email program, including but not limited to dynamic product recommendations, promo and offers implementation, and advancing event-based triggers and behavioral segmentation.
    • Oversee the implementation of new tools and technologies to support lifecycle marketing efforts.
  • Cross-Functional Collaboration:
    • Work closely with marketing, insights, brand, merchandising, and site teams to ensure alignment of lifecycle marketing campaigns with Retention roadmap objectives.
    • Collaborate with creative teams to develop compelling content and messaging for campaigns.
  • Performance Analysis and Reporting:
    • Track and analyze key performance metrics for automated email and SMS campaigns.
    • Prepare regular reports and insights to inform decision-making and optimize future campaigns.

What we’ll love about you:

  • Highly organized with the ability to manage multiple projects and priorities simultaneously.
  • Excellent communication and collaboration skills, with the ability to work effectively across teams
  • A team player who is willing and happy to help
  • Belief in our mission and understand the importance of giving-back
  • Inquisitive, love to learn, embrace failure, and never give up
  • Comfortable working in an open office environment while staying focused

What you’ll love about us:

  • We are a team of smart, interesting, diverse, funny, and loving people.
  • We offer competitive compensation, employer paid health, medical and dental benefits, 401k with match, paid parental leave, snacks, socks and a fun, relaxed office environment.
  • We take the responsibility to make sure you are excited, happy, and find fulfillment in your work very seriously.
  • We value fun. This is why we host office lunches, offsite team outings and company retreats.
  • We believe in giving back to the community and helping those in need, which is why we volunteer as a team regularly.
  • We believe success comes from the collective effort of all, which is why all full-time employees receive equity in the business.
  • We offer flexible paid time off for all full-time employees. This includes unlimited vacation, sick days, and wellness days because we understand the value of health, relaxation, spending time with friends and family, and traveling the world.
  • We believe a healthy body equals a healthy mind, so we offer a $100 monthly wellbeing reimbursement.

What you’ll bring:

  • Minimum of 5+ years relevant experience in CRM, with a proven track record of driving customer engagement and retention.
  • Strong analytical skills and the ability to interpret and act on data insights.
  • Hands-on experience with building out customer journeys in CRM platforms, Braze (Email) and Attentive (SMS) preferred
  • Historical track record of integrating with data personalization partners (Simon Data, Movable Ink, etc)
  • Confidence with leveraging data visualizations tools (Looker, Tableau) is a plus
  • End-to-end understanding of automated campaigns (e.g. data infrastructure, targeting logic, campaign creation)
  • Proven ability to lead end-to-end creative briefing for email automations

Bombas is committed to delivering competitive and equitable pay for our employees.

Each component of the Bombas total rewards package, including benefits and pay, is aimed at contributing to an environment where team members have resources to manage their lives and are enabled to focus on doing their best work.

The pay range for this position at the start of employment is expected to be between $96,000 and $115,000/year. However, the base pay offered may vary depending on multiple factors, including job-related knowledge, skills, experience, market factors, and business need.

The Bombas total rewards package offered for this position may also include other elements, such as annual bonus and equity target award opportunities as well as medical, financial, and well-being benefits. Additional details of these benefits will be provided if a candidate receives an offer of employment.

If hired, the position is “at-will” and the Company reserves the right to modify any component, plan, or program of the total rewards package at any time, for any reason.

If you require reasonable accommodation in completing this application, interviewing, completing any employment testing, or otherwise participating in this hiring process, please direct your inquiries to our Manager, Talent Acquisition at torrey.salter@bombas.com. Only requests related to accommodations will be responded to.