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Director, Product Marketing

DataGrail

DataGrail

Marketing & Communications, Product, Sales & Business Development
Remote
Posted on Saturday, January 6, 2024

The Opportunity:

Are you a passionate and strategic leader with a deep understanding of how to successfully bring products to market? Do you thrive on translating complex and technical features into compelling stories that drive demand and ignite growth? If so, then we want to hear from you!

DataGrail is seeking a Product Marketing leader to lead the go-to-market strategy for our industry-leading data privacy platform and suite of services. As the Director, Product Marketing, you will be responsible for shaping the narrative, creating captivating messaging, and driving awareness and adoption of our product(s) across target markets.

The DataGrail Product Marketing team is the voice of the customer internally, enabling us to inform product roadmap and bring new products to market through differentiated messaging, sales collateral & enablement, customer engagement, and cross-functional marketing activation.

As the Director of Product Marketing at DataGrail, you will lead a team of 3 product and customer marketers supporting our four core product offerings, responsible for shaping the narrative, creating captivating messaging, planning and executing product launches, and driving awareness and adoption of our product(s) across target markets. You will create and execute the go-to-market strategy for our industry-leading data privacy platform and suite of services, become the expert on our ideal customer profile (ICP) and customer journey, and build stories to engage customers for long-term success, all while differentiating us from the competition. You will partner with product and revenue marketing teams to develop our FY’25 product and integrated campaign strategies, respectively, helping drive awareness of our product innovations via launches and campaign messaging by audience and segment.

This role operates at the intersection of product, sales, marketing, and customer success. Our ideal teammate is a humble leader, compelling storyteller, and creative thinker, able to effectively influence cross-functional stakeholders, engage with customers, and transform complex needs and solutions into simple differentiated messages.


The Skill Set:

  • Demonstrated history of success in SaaS product & customer marketing that includes:
    • Developing and executing comprehensive go-to-market strategies for assigned products, aligning with the company's overall business objectives.
    • Conducting qualitative and quantitative market research (competitive, customer, analyst relations) to identify target audiences, understand customer needs, and define product positioning and strategy.
    • Staying ahead of industry trends and emerging technologies, identifying opportunities to leverage for competitive advantage.
    • Managing marketing programs with data-driven results.
    • Building a customer marketing program from scratch, including customer reference programs, Community, Customer Advisory Boards, references programs, customer campaigns, and more.
    • Creating and refining company, product, persona, and industry-level messaging & positioning.
    • Building GTM strategies, and managing and executing successful product launches from start to finish.
  • Storytelling and delivering compelling product marketing results:
    • Translating technical product features into simple, concise, and compelling messaging that resonates with target customers (used for website, sales conversations, events, etc).
    • Collaborating effectively with customer-facing teams (Sales, CS, etc) to achieve revenue and retention goals.
    • Working with revenue marketing to develop integrated campaign strategies and messaging that deliver quality pipeline and high-converting programs.
  • Leading teams and working effectively cross-functionally, including:
    • Managing and developing a high-performing product marketing team, providing mentorship and coaching.
    • Partnering with revenue marketing to support the development and execution of integrated marketing campaigns across various channels (e.g., digital, social media, webinars, events).
    • Collaborating with product leadership to build a product release and launch process and ensure alignment across the rest of GTM (sales, marketing, CS etc).
  • A track record of delivering on complex projects, building effective teams, and influencing cross-functionally with executive stakeholders.
  • Tracking and analyzing key performance indicators (KPIs) to measure the success of marketing initiatives and adapt strategies as needed.
  • History of success marketing to a technical buyer

Within 90 Days You'll:

  • Become knowledgeable about the data privacy industry (key terms, regulations players, trends, etc)
  • Establish key relationships with Product, Sales, Customer Success, Marketing, and the executive team
  • Overview of our mission, vision, value proposition, and differentiation
  • Deep dive into the company's target audience, existing customer personas, and market positioning.
  • Review of current marketing strategies and campaigns.
  • Review our competitor’s product & positioning
  • Review our product roadmap and product launch process
  • Talk to 5+ customers and listen to prospect gong calls to understand our buyers' challenges and needs
  • Shadow sales and customer calls to understand customer pain points and needs

Within 180 Days You'll:

  • Become a Subject Matter Expert for DataGrail products, and our development cycles.
  • Deliver a proposed FY’25 team and content strategy for product & customer marketing.
  • Collaborate with product to build a formal product release and launch process.
  • Build the GTM strategy and launch plan for one of our core products.
  • Monitor product launch performance and analyze key metrics (website, pipeline, revenue).
  • Own messaging & positioning iterations for DataGrail brand and website updates.
  • Partner with revenue marketing to influence quarterly campaign planning messaging and activation.
  • Build and refine a customer maturity model and product roadmap.

Within 365 Days You'll:

  • Be the go-to person (and SME) for Sales, CS, and Product.
  • Lead new hire onboarding sessions and participate in the interview process.
  • Define DataGrail’s core use cases and turn them into compelling stories.
  • Refine DataGrail’s messaging & positioning based on customer feedback, new products, and market changes.
  • Refine product release and launch process and deliver a naming framework.
  • Create best practices content and collaborate with the content team to develop thought leadership pieces.

About Us:

DataGrail is the Privacy Control Center modern brands rely on to build customer trust and outsmart business risk. Backed by 2,000+ pre-built integrations, DataGrail automates privacy workflows and supports compliance with regulations like GDPR and CPRA. DataGrail is recognized as a G2 leader and services millions of consumers through customers like Salesforce, Amazon, Overstock, and New Balance.

Benefits & Perks:

  • Competitive compensation package + equity
  • Remote work (United States)
  • Feel relaxed with unlimited paid-time-off (+2 weeks mandatory!)
  • Treat yourself with 8 scheduled “DataGrail Days” a year for personal wellness
  • Stay healthy - Generous healthcare options, including medical, dental, and vision
  • Save for the future with our 401(k) plan
  • Work smarter with monthly hardware and remote office stipends or UberEats meal program
  • All of this and much, much more

DataGrail provides equal opportunities for everyone that works for us and everyone that applies to join our team, without regard to sex or gender, gender identity, gender expression, age, race, religious creed, color, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, any service, past, present, or future, in the uniformed services of the United States (military or veteran status), or any other consideration protected by federal, state, or local law. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.