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Senior Marketing Manager (LEGO)

Epic Games

Epic Games

Marketing & Communications
Cary, NC, USA
Posted on Friday, June 21, 2024

WHAT MAKES US EPIC?

At the core of Epic’s success are talented, passionate people. Epic prides itself on creating a collaborative, welcoming, and creative environment. Whether it’s building award-winning games or crafting engine technology that enables others to make visually stunning interactive experiences, we’re always innovating.

Being Epic means being a part of a team that continually strives to do right by our community and users. We’re constantly innovating to raise the bar of engine and game development.

MARKETING

What We Do

We deliver the most innovative gaming experiences possible to players across the world. Whether through community outreach, world-class events, or partnership integrations, the Epic Games Publishing and Marketing teams seek to surprise players with new experiences every time they drop in to play.

What You'll Do

Epic Games is looking for a Senior Marketing Manager to join the LEGO Fortnite marketing team to help develop and oversee innovative marketing plans. You’ll design, execute, and lead marketing campaigns that engage the existing community and invite in new players. The role involves daily oversight and management of innovative GTM plans and 3rd party partnerships as well direct coordination with social, influencer, and paid media marketing managers. This includes collaboration with cross-functional publishing teams including Creative Services and Communications. Additional work includes coordination with Business Intelligence, Content, Design and Online teams to provide Marketing’s POV on overall game initiatives.

In this role, you will

  • Work with the marketing team to develop Go-To-Market plans and execution of all marketing tactics
  • Develop compelling campaigns that attract new audiences to the game
  • Manage evergreen programs to engage the existing LEGO Fortnite community
  • Coordinate with cross-functional studio teams (production, design, art, online services, business intelligence) to ensure broad marketing POVs and visibility on all initiatives
  • Coordinate with external partners including IP, First Party and hardware partners to maximize marketing impact and reach
  • Provide insights for optimizing every campaign
  • Build/maintain relationships with internal teams: executives, game leads, community, PR, influencer relations, creative services, video, localization and more

What we're looking for

  • 5-8+ years of experience in video game marketing, especially live service games
  • Background in marketing or related fields
  • Strong communication and follow-through with interdepartmental teams
  • Demonstrated ability to execute a global vision/strategy, lead cross functional teams on projects and balance priorities and internal resources
  • Experience presenting plans and discuss strategy with leadership and working with internal and external creative teams to develop compelling marketing materials

EPIC JOB + EPIC BENEFITS = EPIC LIFE

Our intent is to cover all things that are medically necessary and improve the quality of life. We pay 100% of the premiums for both you and your dependents. Our coverage includes Medical, Dental, a Vision HRA, Long Term Disability, Life Insurance & a 401k with competitive match. We also offer a robust mental well-being program through Modern Health, which provides free therapy and coaching for employees & dependents. Throughout the year we celebrate our employees with events and company-wide paid breaks. We offer unlimited PTO and sick time and recognize individuals for 7 years of employment with a paid sabbatical.

ABOUT US

Epic Games spans across 19 countries with 55 studios and 4,500+ employees globally. For over 25 years, we’ve been making award-winning games and engine technology that empowers others to make visually stunning games and 3D content that bring environments to life like never before. Epic’s award-winning Unreal Engine technology not only provides game developers the ability to build high-fidelity, interactive experiences for PC, console, mobile, and VR, it is also a tool being embraced by content creators across a variety of industries such as media and entertainment, automotive, and architectural design. As we continue to build our Engine technology and develop remarkable games, we strive to build teams of world-class talent.

Like what you hear? Come be a part of something Epic!

Epic Games deeply values diverse teams and an inclusive work culture, and we are proud to be an Equal Opportunity employer. Learn more about our Equal Employment Opportunity (EEO) Policy here.

Note to Recruitment Agencies: Epic does not accept any unsolicited resumes or approaches from any unauthorized third party (including recruitment or placement agencies) (i.e., a third party with whom we do not have a negotiated and validly executed agreement). We will not pay any fees to any unauthorized third party. Further details on these matters can be found here.