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Regional Product Marketing Manager, Brazil



Marketing & Communications, Product
Multiple locations
Posted on Friday, April 26, 2024

Hey, it's time for you to join us showing the world we are the company that is changing paradigms, where we revolutionize the hours, minutes and seconds!

Do you want to know why Rappi?

⭐️ WE SEE OPPORTUNITIES where others see problems

⭐️ WE SEE CLOSE where others see distance

⭐️ WE SEE ADRENALINE where others see pressure.

Join a team where we are all capable of EVERYTHING, where we all have the same opportunities, regardless of gender, race, sexual orientation, religion, nationality, age, disability, training or experience.

Did you like what you have read so far? Find out how you will deliver magic together with us through your Rappi mission 🧡

Check out how it will impact our ecosystem:

We are seeking a talented and experienced Regional Product Marketing Manager to join our founding Product Marketing (PMM) team at Rappi. This person will be responsible for all product marketing efforts in Brazil, one of our strategic markets.

As part of Rappi, you will be responsible for:

As a pivotal member of our PMM team, you will collaborate closely with global and local cross-functional teams to develop and execute marketing strategies that resonate with our local audiences and drive revenue growth by ensuring successful product launches, scaling adoption of existing features, and accelerating product action on local opportunities.

The ideal candidate will be comfortable operating at highly strategic and tactical levels, switching between them effortlessly. You will be deeply grounded in local audience insights through partnership with research, analytics, operations, GMs, product, and product ops. You’ll profoundly understand our local business and local audiences and have a track record of leveraging insights to build consensus with large cross-functional teams and of building trusted relationships with senior product leaders. You will also thrive on analytics and set a learning agenda for all projects that raises the bar for impact against engagement and business goals.

Candidates for this role will be the first few regional PMMs to join our global function at Rappi, making them founding members of product marketing at the company. As a fast-growing team, we expect candidates to grow in role scope overtime, where management opportunities are certainly a possibility (please note there’s no immediate headcount to report into this role).

You're excited about this opportunity because you will…

  • Develop clear and compelling product positioning and messaging that resonates with local target audiences.

  • Collaborate with product management to understand key product features and benefits, problems, and opportunities to better serve customers.

  • Plan and execute global go-to-market strategies for new product launches, including GTM marketing plans that encompass product positioning, target audience identification, and communication channels.

  • Accelerate the adoption of existing products through strategic local lifecycle marketing campaigns.

  • Conduct local market research to stay informed about local user trends/needs, competitive landscape, and analyze local market data to identify high priority opportunities and challenges to influence product strategy

  • Create and manage exceptional regional product marketing creative and collaterals, in strong partnership with Global Brand and Creative teams to ensure messaging consistency across all marketing channels.

  • Collaborate with local GMs and marketing, global product managers, operations, analytics, research, product design, product marketing, and other cross-functional teams to align marketing strategies with overall regional business goals.

  • Establish individual OKRs to measure the success of product marketing initiatives within ownership area. Then analyze and report on the performance of product marketing campaigns, making data-driven recommendations for optimization.

We're excited about you because…

  • Bachelor's degree in Marketing, Business Administration, or a related field. MBA is preferred, but not required.

  • 8+ years of professional experience in Marketing or Product in a corporate or startup environment.

  • Advanced English and Spanish are preferred.

  • Excellent communication and presentation skills, with the ability to influence and inspire cross-functional teams and external stakeholders.

  • Proven track record of driving successful go-to-market launches that drive adoption and bottom-line impact.

  • Experience collaborating with various cross-functional stakeholders (Marketing, Product, Design, Strategy/Ops) to build products or services for business customers

  • Strong analytical skills and the ability to distill complex concepts into clear, compelling messaging and value propositions.

  • Proven ability to thrive in a fast-paced, dynamic environment, with a passion for innovation and continuous improvement.

Good and now, what are the requirements for me to be part of this neon universe?

If you are a highly motivated and results-driven Product Marketing Manager with a passion for advertising and digital media, we encourage you to apply for this exciting opportunity to drive the growth of our Rappi Ads product.

Worker type:



Rappi Technology Brazil

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we are waiting for you to build and deliver the magic together! #Rappi 🧡